What's in a Brand Name?
Rock Christopher Agency is named for "Rock" Christopher Paul.
(Rock is my real life nickname.)
When I created my first social media account on Twitter the username was limited by space, so the
Rock Christopher username fit. I also wanted to use the same exact brand name in every
social media network possible. My other consideration was creating a unique and exclusive
brand name.
For example, I did not want to compete or conflict on Twitter with any other high profile
brand name like the famous basketball player Chris Paul. Additionally, I am writing a book
and once again decided that this was an author’s brand name that I liked the best for
several reasons.
For one, I thought that Rock Christopher would be more memorable and have more impact.
Beyond the fact that I was long ago in a Rock n Roll band and managed many bands
to put myself through years of college, I had a cherished compliment once that made
me see a purpose for social good in the name "Rock". For all of these reasons and
a few others, the strategic decision was made and the "Rock Christopher" brand was born.
My point in sharing all of this is to give you an example of the importance of thinking
strategically when developing your brand name. It is critical to not only develop and
employ a name that is available as a domain name and as a username in social media,
but also one that gives you the image that your start-up, business, project, product,
or personal brand needs to be entirely unique and exclusive.
I bought the domain name RockChristopher.com the day I registered @RockChristopher
on Twitter, which gave me an additional exclusivity with that brand name.
If you have a start-up business or project that you need to name, my consulting
and planning services can help you create and capture a name that not only correctly
identifies who you are, but we will also provide this same type of thoughtful analysis,
preparation, and development to help you capture a truly unique and effective
brand name and image.
On an important personal note ...
Some of the main reasons I chose the content and theme of Personal and Business Motivation,
and Encouragements of @RockChristopher on twitter were personal ones.
In addition to wanting to create and build a brand name, build a proven social media
system and understand the best practices of building quality content and a
Twitter account, I had arrived at a point in life where, as Steve Job's said,
"I wanted to put a ding in the universe."
I had a personal life experience that many people go through. But, in a short
span of years many of my immediate family members, extended family members
and some close friends passed away.
It altered the way I looked at life dramatically and compelled me to cherish each day
and want to make a serious social good impact in this world.
I wanted the account to be a place where I could always communicate values and things
that really mattered to inspire and impact the lives of others. I wanted to make a tangible
difference in the lives of people and encourage them to care enough to make a
difference in the lives of others.
On #SuccessTRAIN Monday I post over 600 social media post sharing the Business
Profiles of active Members on SuccessCENTER that are also on #SuccessTRAIN to help
them as a small business or entrepreneur in a tangible way. We don't just say we
#ThriveTOGETHER but we do something significant to help these businesses and individuals.
Our community does it for free and we have seen a significant reach of 100 million social reach a
week on our hashtag #SuccessTRAIN. Now a number of top Social Media Influencers join in and
help retweet or share the post that we generate giving us tremendous engagement and
reach.
In addition to @RockChristopher I created a number of other niche Twitter accounts
enabling me to focus on different aspects of my business experience, in order to help
others (most of which have matching domain names and are being considered as
future web or blog projects).
Twitter Accounts - Here are a few examples:
@MySocialSuccess - Our Twitter account focusing on the Social Media Best of
the best top influencers, the Internet's best Social Media
resources and information.
@WritersNetGuide - On Twitter focused on providing the best of the best
information for Writers, aspiring Writers, Published Authors,
Agents, Publishers, and anyone interested in advancing in the
world of Writing and Content development.
@NetVentures - Rock is the President of Net Ventures Marketing, LLC.
which publishes SuccessCENTER.com.
@NetVentures is the Twitter Account for Net Ventures Marketing, LLC.
@RockSolidAdvice - Twitter account focused on Business and Success Advice
@MySuccessTRAIN - #SuccessTRAIN Community Twitter Account
@MyNetVentures - Supporting the #SuccessTRAIN and SuccessCENTER Community
@RockAvenueMall - Twitter account focused on Sharing and Promoting Small Business
These and other social media accounts managed by Rock are currently
followed by over 750,000 people.
Community Builder -
Rock Christopher is Founder SuccessCENTER.com and the #SuccessTRAIN Business Network.
SuccessCENTER.com as of August 2022
has 33,000+ members, 91,000+ pages, 350,000 pageviews and over 1.4 million monthly
Rock created the #RockC and #SuccessTRAIN #BusinessMonday Leadership Community and Network
on Twitter with a social reach of 100+ million weekly (RetweetRank.com and TweetMap).
Rock also Co-Created #JoyTrain Community (JoYTrain.org) with Kari Joys (@KariJoys) that
has a global hashtag reach of also of more than 200+ million in 81 Countries.
@RockChristopher Social Media Influencer -
- Chosen in Top 5 Worldwide Finalist in Social Media Shorty Award for Social Good Category - #KeepGoodGoing"
- @RockChristopher - Top 1% Social Media Influencer - (2020 Kred.com and Klear.com)
- Rock has been offered Business Sponsorships for Social Media Post as a Social Media Influencer.
- Quality Content Shared - 2022 @RockChristopher is ranked by RetweetRank.com for number of
- Retweets in the top 1% of Twitter with a reported 99.83% retweet rate.
- @RockChristopher is followed by 40 of Forbes Magazine List of Top 50 Social Media Influencers
- On multiple Social Accounts that we manage and control the content for but
not listed there are 1 Million followers total. - @RockChristopher also has Social Media Accounts on
LinkedIN, Facebook, Instagram, Tumblr and Instagram. - Plans in the works to launch a YouTube Channel.
- 2 Million Social Media Post - Including all my social accounts, managed and
client accounts we have made an estimate of over 2 million social media post in my career.
AWARDS IN ADVERTISING, PR and MARKETING
Rock also won national awards in Advertising and Public Relations prior to the Internet.
Rock has served in executive positions as CEO or President of various companies
in the Internet, Computer, Medical Distribution and Advertising Industries.
-
Advertising Addy Awards -
Account Executive with a Creative Team - winners of
numerous Addy Award with 4A Advertising Agencies handling National
Corporate Accounts Campaigns for TV, Radio and Magazines.
-
Event Management and Marketing -
Worked for Murdock Advertising - Promotional Agency that handled
Event Management and Marketing for the City of Jacksonville, Florida.
Became Director of their first Florida Computer and Business Tradeshow.
Director of five shows annually. Won marketing awards from the
Florida Department of Commerce and the Orlando Sentinel.
- Public Relations -
Recipient of Four State Southern Public Relations Award for Earth Week Celebration Event
-
Print Mail Piece Design Award -
Recipient of a Graphic Design Printers Guild Award in Jacksonville Florida
Direct Mail Piece for Great Southern Computer and Electronic Show
-
Awarded “Boss of the Year” from Governor of the State of Florida
- Chosen in Top 5 Worldwide Finalist in Social Media Twitter
Shorty Award for Social Good Category - #KeepGoodGoing"
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RockChristopher.com Portfolio of Designs and Awards
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